How do ants know what to do?

I was sent an email yesterday , which i didn’t get around to looking at until today, i looked at my twitter feed and noticed Dave Briggs had posted some links and one of them focused on a response to Ads on local council websites. The exact email i had been sent…..An interesting concept but something I don’t agree with, if they are purely commercial. Unless we can control what and who i don’t think we will be embarking on this journey sometime soon.

Paul Canning has an interesting perspective on this topic, which is worth a read…

There are some implications to brand and reputation which will need to be managed or at least acknowledged going down this route. BUT and i guess this contradicts myself here if we could support local businesses or even regional businesses then it maybe something we could consider, but is isn’t something to get me excited about this month.

I was reading a bit more Clay Shirky, “Here comes everybody – The power of organising without organisations”. It got me thinking about “How do ants know what to do” this is an interesting overlap in that ants organise themselves without organisations and each one knows exactly what to do….maybe an ant version of CB radio or sms exists which we can’t measure, after all they have some great antenna, they must be used for something!

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2 Replies to “How do ants know what to do?”

  1. Without sounding too geeky ants use their antenna for smelling. They smell pheromones which provide them with information/commands. When attacked they can release pheromones to alert others and also to signal food has been found. This is why ants follow set trails along the ground, they are following the pheromones path. If you wanted to be mean you could wash away the scent with water and the poor ants would get lost.

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