Unnovation – HarvardBusiness.org

You have just got to love it, i guess what this really means is that we aren’t listening to what people really want anymore – enter social media or am i just biased!!

A extract:

Unfortunately, much of what our economy produces today isn’t innovative — it’s unnovative. The evidence is hard to dispute: we merely need to note how deep the global decline is, how consistently 20th Century business fails to do stuff that matters — or just how many industries are caught simultaneously in deep crisis.

Here are some examples of unnovation.

The Hummer was a product unnovation, which destroyed value for both society and Detroit.

via Unnovation – Umair Haque – HarvardBusiness.org.