Likeminds 2010 – was it really for me?

In my previous post i shared my first thoughts and observations from attending the Likeminds 2010 conference. It was a great day and my thoughts have now started to settle down. If you wish to read other peoples views on the event, check out the likeminds site.

The question i am asking myself now is  – was the event for me?

I work in local government and i know that we can learn from other sectors and other professionals, but i’m starting to think that for a whole day event, i didn’t really come away with anything new  – that is not to say that the quality of presentations weren’t great because they were. I was very impressed with Jon Akwue, Joanne Jacobs and Chris Brogan who was one of the first 10 people i started to follow on twitter – Joanne’s Gartner style hype cycle for Augmented Reality was very interesting.

However it seems to me that we (public sector folk) are actually very advanced in our collective thinking on the potential of social software and social media. I include social software because i believe that we will gain huge advantages implementing this technology internally first before we embark externally on the road to radical transformation. This point was supported by an excellent presentation by Olivier Blanchard on “Operationalising Social Communications” – Ok so the title is a bit too “Communications” friendly for most public sector folk, but to be honest i don’t care what we call it, as long as we actually ALL understand what we are really talking about.

If you are in the public sector and you have heard Dave Briggs talk, or spoken to the following people in and around the public sector : Dominic Campbell, Jeremy Gould, Paul Clarke, Tim Davies, Mary McKenna, Steve Dale, Catherine Howe and Julie Harris to name but a few. All of these people i have heard talk about practical examples of change using social web technologies over the past 2 years. From the IDeA’s Knowledge Hub, eSafeguarding Projects, Youth Participation and Engagement, Learning Organisations, Reboot Britain, Digital Mentors and Virtual Civic Spaces. All of these in my opinion are great examples of the power and potential of social media.

Surely this is about FUNDAMENTAL CHANGE not just in businesses, public sector organisations but in society as a whole.

I appreciate that for many people Likeminds was a place where they learned about new stuff and new approaches, but for me, i have already been on that journey, but it was good to listen to great speakers.

I love likeminds and i love being part of it, but perhaps this time it was just a little to broad for me and not deep enough.

I suspect that the other likeminds offerings would meet my needs but being based in local government, funds are limited if not non existent to enable participation in some of the others.

I think that the main reason for me to feel this way was that it feels like the event was aimed at a more commercial group of people, it was no coincidence that a large number of people attending were agencies and people offering services in this space.

My thoughts continue.

Something more to awareness raising

Today i have just managed to read a post i had saved for “later” (Dominic Campbell’s post on Events round up 1: Crowd Surfing) but now after reading wish i had read it when it was posted.

For me this post and the book he refers to “Crowd Surfing” (Which i need to buy) raises a number of great points and changes my perspective of how i need to continue to raise the awareness and benefits of social media tools within business and organisations.

It reaffirms to me that the technology is not the issue, it is the behaviour of people, consumers, groups and communities that we need to respect more. The tools available now just make it easier and quicker to co-ordinate and build consensus.  This was a theme that came back to me during the public sector online conference.  We all need to do more to distract people from the actual tools and the brands associated with them. There are huge lessons to be had for leaders and politicians from this book but i need not go on, as you can read Dominic views yourself and the books blog for more information.

I just need to think a little more and go buy the book.