Developing a digital passport…well hopefully

Last year I put together a “very simple” social media awareness session for our councillors and one of the learning points for me was to push forward with a Digital Passport idea.

We need to develop a “Digital Passport” training programme which supports members and staff to feel confident to use these tools and feel supported by the organisational frameworks and guidance that exists or needs to be developed.

Time flies when you’re having fun, and I can’t believe it is already March and I’ve yet to even sit down and put my ideas onto paper, so this blog post is an attempt at that process.

So, why a digital passport?

I thought long and hard about whether this was something that was actually needed and i came to the conclusion that it probably isn’t critical, but would certainly provide a bit of support to the people who are using the tools outside of a corporate communications or web team.

I’m all for a wider range of people to use social media in and across the council, but part of me thinks that organisational we lose the learning and experience gained from across the user base and we also lose sight of what is and isn’t good and effective use.

However using some kind of “passport” user could gain experience points and essentially work up to something like a “five-star tweeter” or something equally “digital”.

One of the benefits in creating such a passport would be when people decide to move around the organisation or even leave the organisation…they could say that they were managing the [insert service name] twitter account and had a 4 star twitter use and a 3 star Facebook use on their passport then you could have some confidence that they at least knew what they were doing…whereas, if someone came into the organisation (unlikely in current climate but you get my drift) and said I use twitter and Facebook all the time, day and night, how can you ensure that they at least understand the differences between managing personal accounts and professional accounts.

Maybe I’m over thinking this, but three is something for me in perhaps collaborating in a local government and wider public sector “digital passport” so we could recognise the experience people are gaining in new media channels and we start to understand what “excellent usage” looks like.

Part of developing such a tool would be part of the learning itself as i don’t think we are capable of answering all those questions now, but we can probably all say what we wouldn’t want to see and that is a start.

In a crude way it is a bit like someone doing the ECDL (European Computer Driving Licence) but for social and digital media tools.

Tools initially in my thinking are:

  • twitter
  • facebook
  • youtube / vimeo
  • flickr

Thoughts and comments welcome as well as any offers to collaborate on such a tool