Unpicking the barriers to change – changing through experience

Photo by Phillirose – Flickr https://flic.kr/p/nV5A1y

I was in a conversation with Sara Cretney (Organisational Change Manager) and some senior colleagues recently about change and the question came up about barriers and what is stopping the people who are thinking differently from doing different?

I’m not entirely sure there is a single answer to this but one of the reasons I believe this is the case here is that given the climate we are in and the context and scale of change we have to embark upon the actual practical act of changing (not just yourself, but services) is really hard, especially if you haven’t experienced radical or transformation change before and lets face it most of us haven’t.

I’m not making excuses just highlighting a fact, so the conversation got into what we could do to resolve those barriers.

Sara and I used some personal experiences of attending practical events like XJamGov where the intense nature of the process challenges you within a very short time frame and introduces you to a range of tools and techniques which you can explore in practical situations and not in abstract and also test and develop new tools.

The more people we can encourage and nudge to attend and participate in these types of things to help them gain practical exposure and experience of new thinking and the doing of that new thinking the better in my opinion.

So what can we do about that?

Well it just so happens that Sara and I had already being doing some thinking around this with colleagues internally and externally – people like Martin Howitt, Lucy Knight, Dave Briggs, Andrea Siodmok and colleagues from Cornwall Council, Devon & Cornwall Police and a few others. We have also looked at work already done by others around this such as the work by Cornwall, Monmouthshire and the Policy Lab.

The idea is to create something which helps individuals discover and explore through experience. Actually shifting people from Thinking Different to Doing Different.

Sounds easier said than done of course – but we thought that there was almost an emerging range of experiences which could be built upon and developed further so it doesn’t feel like we would be starting from a blank piece of paper.

The early thinking is to look at how we can create a Change Academy – this would provide and facilitate an engaging experience around the following headings and themes to develop and grow people’s talents.

The Change Academy

Focus on Need
Key message: User Needs, not (Local) government needs
Skills, development, learning and hands on experience of:

• Service Design
• Service Blueprinting
• User Journey Mapping
• Personas
• Ethnography
• User Research
• Service Jams

Whole Person, Whole Place, Whole System
Key Message: Focus on what matters
Skills, development, learning and hands on experience of:

• Understanding and mapping demand
• Tackling system conditions
• Identify value and eliminate waste
• Impact and measurement
• Measures VS targets

Agile Projects
Key Message: Doing and Showing
Skills, development, learning and hands on experience of:

• Rapid prototyping
• Minimum Viable Product
• Doing not Talking
• User testing
• Lean Start-up

Data and Experience Driven
Key Message: Solving the Right Problems
Skills, development, learning and hands on experience of:

• Data Stories
• User Stories
• Storyboarding
• First hand Experience
• Hackathons

Reflective Practice
Key Message: Coaching, mentoring and reflection
Skills, development, learning and hands on experience of:

• Reflective practice framework (satori lab)
• Coaching
• Strengths and impact on others
• Giving and receiving feedback

Enterprise
Key Message: Making change sustainable
Skills, development, learning and hands on experience of:

• Social Investment
• Crowdfunding
• Co-opetition
• Business models / business model canvas
• Law, Finance, HR – Navigating through, not compliance to
• Negotiating and selling
• Marketing and Communications

Networked and Collaborative
Key Message: Better Together
Skills, development, learning and hands on experience of:

• Digital Skills
• Co-opetition
• Relationships
• Understanding networks and channels
• Online and offline
• Unconferences

Open by Default
Key Message: Open is better
Skills, development, learning and hands on experience of:

• Data skills / literacy
• Transparency
• Data Frame
• Privacy and Confidentiality
• Reputation

Digital by Design
Key Message: This will happen / this is happening
Skills, development, learning and hands on experience of:

• Digital Skills
• Digital Infrastructure
• Market Awareness
• Opportunity
• Prototyping
• Experience

Now as I mentioned this is early thinking and we would welcome views and comments.

One of the aspirations I have is to link the Change Academy to the LocalGov Digital skills development workstream and this become a natural part of what we do and support through LocalGov Digital.

 

Advertisement

When people say “be more like the private sector”, I want to cry

A relatively short post for me…. 🙂

I’ve been having a range of conversations lately and some if not most of them include an odd reference to the public sector budget deficit and how the public sector should be doing more things like the private sector.

Now I’ve tolerated those statements for a while because I know the people saying them don’t mean that we should be more like the private sector generally but expand on this and suggest very specific things such as a particular approach to something or how they invested in X and managed to get a great return on that investment.

However in a general sense, the public sector can’t be like the private sector whilst we still have a vast number of statutory duties to meet (over 1200), equality impact assessments to complete on service changes, effective consultation and engagement activities to conduct and of course managing all of this with a rapidly shrinking budget and with no billionaire investors waiting in the wings to bail us out with no hidden agenda other than maintaining the outcomes – unless you are a person who see’s outsourcing/commissioning as the being the same “bailing out”…for the record I don’t.

I’m not for a second suggesting that we can’t learn from other sectors, nor should we stop trying to reduce inefficiencies where they exist and transform services to deliver better outcomes. That is simply a no brainer now…So a plea – please stop making broad statements like “be more like the private sector” instead be very specific about what it is someone else is doing which you think the public sector can learn from. It would be far more helpful and constructive.

I think we are missing the point

I have written quite a few posts recently about not focusing on the technology or the tools when speaking about social media and that is what I believe (I could be wrong), but we really have to take people on a journey in order that they can see the real impact of all of this stuff and that is the “behaviour change” and “expectation” this all creates in individuals (staff and citizens), mostly everyone recognises this but we rarely focus on this when speaking to folk.

Ok so twitter, Facebook, WordPress, Flickr, YouTube and many others are all the tools that people use to share stuff with friends, family and pretty much anyone interested in their stuff.  But the key point to focus on is the behaviour change all these tools are driving and the expectations they are creating in everyone we meet.

I’ve been to two events in the last week where this issue has popped up – last week I attended the Guardian ICT Leadership Forum in London and yesterday I attended a lecture at the Met Office (for Met Office staff primarily) by @AnnHolman on the impacts of social technology on business.

The thing that kept coming up was that people get fixated on the current tools and make comments like “I’m not in Facebook, or on twitter so I can’t see the value” or “surely Facebook and twitter will go away of be bought by someone and we’ll need to get on the next big thing”.  The answer to both of these comments is “your missing the point”….

The point is (for me anyway) and I made this at the Leadership forum as well as the Met Office meeting (although Ann had already said exactly the same thing at the beginning of her talk – it is about behaviour) is that these tools are not the things we should be primarily concerned about, it is the impact on people and the expectations and behaviour changes they foster in people…

• the fact that friends and family can instantly communicate via any device to each other from anywhere in the world.
• the fact that I can share precious moments with people via video or photo as soon as something happens or even broadcast it live over the internet
• the fact that i can learn new topics and subjects and watch videos on how to play the guitar or learn how to use a software package by simply searching google
• the fact that i can access a huge amount of information about what my friends like and what they are doing, thinking, watching, listening to, who they are with all from my mobile phone
• the fact that email seems like it takes too long to get a response and I might as well instant message someone instead
• the fact that i can touch a screen and it responds instantly to my gestures and I can explore information in new ways
• the fact that when i work on something i expect friends and people I’ve never met to help and assist me with my tasks.

I’ve not mentioned any particular tool here, but I could…but what value would that add to the conversation?

These are simply some of the basic changes people expect to see, I’ve not mentioned or referred to location based services, mapping, workflow, task management, i could go on and when you take these expectations into a local government context you can see the challenge we are facing. Challenges we *must* overcome or we will become irrelevant to pretty much everyone.  The issue is we expect these kinds of solutions in an organisational experience.

The challenge/question for ICT leaders and managers is can consumer grade products provide 80% of the functionality to reduce costs across the sector…or do we spend lots of cash on enterprise grade products that can’t change as quickly and force uniformity on everyone – the web allows individuality?

The impact of social media isn’t whether or not you have a twitter account, Facebook profile, YouTube channel, Flickr stream – It is whether your organisation wants to be relevant and able to communicate with people how they communicate with each other.

This all means we need to rethink everything about our organisations and keep the stuff that is relevant and change the rest that isn’t…for some (if not most) that will mean everything.  We do need to face some potential obstacles though and we can not ignore them.

• Security – we need to think about security in a pragmatic way that allows us to stay in touch and relevant whilst maintaining our legal duty.
• Risk – we need to think about our approach to risk, we need to manage and mitigate, not avoid.
• Thinking – we need to change our thinking, we *must* focus on opportunities presented to us by new thinking
• People – we need to accept that all of this is about people and changing people’s behaviours.
• Culture – we need to challenge existing cultures by empowering people to adopt new thinking, to take risks.

But saying all of this, sometimes it helps to start with twitter and work out very quickly to the wider issues, but we need to make sure we don’t stay focused on the tool, it is the behaviour change we need to champion.

 

 

 

Maybe one of the reasons why “social” is scary to public sector folk

I’ve been thinking a lot recently about the opportunities and challenges of all things social within my council and the wider public sector and wondering what it is that might be at the root of some of the fears or issues people have around embracing or adopting social within the mainstream operations of the organisation.

I’ve spoken to a number of people who have shared various reasons as to why they can’t possibly use social tool, but none of them really are actually “real reasons”, they are mainly born from alternative perspectives and a lack of awareness of what social is really about.

“It hasn’t got anything to do with technology” is what I often say and it usually helps the conversation along better than saying “Facebook has about 1/3 of the UK population so you better get a move on or you’ll be left behind”

What I’ve started to hear more of is that the thought of all staff having direct access to the public is quite a scary situation to suddenly jump too from perhaps a situation where only a limited few and those who actually understand how to deal with the public…yes we have to learn how to deal with the public before we can interact with them…

This isn’t an insurmountable challenge but you should really take stock and look to understand your local context and the short history of how some of your existing communications and customer access channels and technologies evolved. I think this may help you devise a strategy to how you can socialise the business without focusing on the technologies and tools.

For illustrative purpose your short history might go something like this:

In beginning your organisation only had reception areas and those staff were trained to work in those environments and you rarely got to phone an officer direct.

Once the telephone became more pervasive, cost-effective and mainstream you could continue to visit the reception areas but if you were unable to travel you might also check your local yellow pages or phone book and try one of the 100’s of phone numbers that emerged to contact the various departments. You were unlikely to get a “friendly” service if you got through to someone who had never previously been in a direct customer contact role…if you had dialled the wrong number or simply wanted to deal with more than one enquiry you were often asked to phone back on a different number.

You were essentially witnessing and experiencing the traditional hierarchy and structures that are now breaking down in local government.

Moving on…

After the phone became the default access channel – staff were often sent on customer service training to ensure that those who called got a consistent experience, not always but that was the intention.

Then email came along and this was initially used as an internal system for sending memos etc, but again once the use of emails became more commonplace and more pervasive we started publishing email addresses as a way to contact the council. This also happened to coincide with the emergence of very simple and narrowly focused websites (primarily tourism and visitor information based sites).

Now that email is an official contact channel, standards and training emerge to support those staff who have responsibility to respond…now these standards were different to the phone as the standards included things like acknowledge within 1 day respond within 3 days. This presented challenges to the staff who have worked a particular way for at least the previous 10-15 years plus without any major change to they way they do their work.

The website…

In local government terms the web really became a major channel between 2003-2005 when the government at the time embarked on the national eGovernment programme which among many other things had a target that all councils would have a website and that 100% of services were available online.

This was also the time when contact centre within councils became an official “channel” and the 100’s of numbers were rationalised into either one or at least a consolidated set of numbers to make it easier for the public to contact the council.

As a citizen or customer, you could access the council through a number of channels 24/7, 365 days a year – a major shift and something we should sit back and reflect on for a moment.

In my personal view, organisations could create effective websites without fundamentally impacting their organisational culture and I don’t believe that actually changes anything in the long-term.

Now to the last couple of years and the emergence of  social channels

A completely new approach to contact and the biggest thing is the impact and implication adopting social means to the organisation as a whole.

This means your whole business needs to be social and customer focused if anyone in your business can be contacted via social channels. It represents a flatter structure, one in which knowledge flows inside and outside your organisation seamlessly.

Going back to the comment about contacting anyone in the organisation so suddenly is quite scary for people, this is one of the reasons why it scares them. It challenges everything that know about their current role and job and that will change, in fact it will also change and that is also scary for most if not all people.

So it is worth taking a bit of time and thinking about how you might “sell” or “communicate” all things social within your organisation as there are people who do not want to change and will fight to keep things as they are now. We all know they won’t last or stand a chance but they believe they do…

 

Even more determined

Personally I was very pleased to hear that Walsall Council had decided to do an “experiment” with twitter and tweet for a full 24 hours.  But this post is not about that work although you can read more about it here on Dan Slee’s blog and follow it for yourself on twitter with the hashtag #walsall24.   It was also great to see some national coverage on the Guardian website and this was a great thing to see….But then I started reading the comments on this Guardian Article.

[Update – The comments have now disappeared or been removed – the Guardian site displays article history which states – This article was published on guardian.co.uk at 08.29 GMT on Thursday 3 March 2011. It was last modified at 11.51 GMT on Friday 4 March 2011]

I’m not going to reproduce any of the comments here as I simply don’t agree with them and would not want those comments seen on my blog (I do have standards).

What I will say is, it is very good to see a council experimenting and trying new approaches, even if it is to simply learn lessons about whether a particular medium can or could be used over time to aid communications – and in this instance, it was free and staff did tweets in their own time using good will.

Regardless of how many people follow Walsall Council or even how many people are actually residents….It was an experiment and no doubt was to try out something new whilst the council has staff to try things like this.  Some people would see this as a waste of time – But I don’t  – I think Walsall should be applauded and I’m looking forward to hearing about the lessons learned.

It very much feels like that as local government we are damned if we do try new things and damned if we don’t.

In this climate and over the next few years we simply HAVE TO CHANGE and It would be great if we could all support those in local government and understand and accept that we all make mistakes and we all need to learn – please support your colleagues and friends in local government as we are only trying to make local services better for us all.

If anything it makes me more determined…..I’m always happy to get feedback and I love a good debate and discussion – as this helps people move forward….what I don’t value is just negativity  – It just doesn’t help anyone.

Whether people like it or not, we are ALL in this together and we ALL need to work together to find better solutions and to provide better or different services.