There appears to be a range of articles emerging which are titled along these lines “Digital Transformation is more than just Digital” you know the ones, well, on the whole they are really interesting to read but tend to repeat traditional business strategy advice that has been commonplace for the last 20-30 years. So why is this?
From a personal point of view it is absolutely clear to me that Digital is an enabler and whilst it’s a fantastic opportunity it’s not really where the challenges are in terms of leadership or with organisations.
Fundamentally the challenge for current leaders and public sector organisations is the legacy thinking and a business model which is rooted in serving a de facto purpose which is disconnected from the people and places the organisation or leaders serve.
The reason I say this is that can do “digital” even in the current mindset as some people are claiming that there is digital transformation happening when you can see even from the outside that it is simply automating legacy processes rooted in old ways of doing things and all this does is reinforce the wrong behaviours and then make them visible to people via the internet – a lot of people know this is wrong but yet it still happens.
When you look to the future, things are only going to get more challenging in terms of how leaders to have situational awareness around trends and new developments not just in technology but in society. This long article is a fascinating read or perhaps disturbing depending on your viewpoint. Is essentially a report of a keynote presentation that futurist Gerd Leonhard made at a KPMG Robotic Innovation event on the Digital Transformation of Business and Society.
I’ve picked out some of the key points and takeaways from the article but I would highly recommend reading it if you can find the time.
- Leaders must shift from a focus on “what is”, to a focus on “what can be” – Wait and see means wait and die
- Do not underestimate the sheer velocity of change
- Anything that can be automated will be
- Industry boundaries will blur – ultimately we may end up with a handful of value ecosystems such as: mobility, shelter, resources, wellness, growth, money, maker and comfort
- Intelligent assistants and augmented reality will replace the need for actual assistants within the next 5 years
- Collectively, robotics, automation, intelligent assistants and artificial intelligence with reframe society, business, commerce and culture – this reframing will drive fundamental structural change
- The exponential and combinatorial growth of the 7-ations will create abundance, job displacement and dependency – the 7 are digitisation, de-materialisation, automation, virtualisation, optimisation and augmentation
- Total efficiency will be reached within 5-10 years and after efficiency is met – value comes from purpose.
- Purpose driven organisations must excel at technology and humanity
- Creativity and social intelligence will become crucial differentiators for many organisations
- If some of the unemployment scenarios play out influenced by automation – a basic annual income might be required for citizens
- Experience is a differentiator and you can’t automate experiences
- We don’t just need better algorithms we need stronger values, ethics, standards, principles and social contracts
So looking forward, what we can safely say is that the future will have a lot more technology and innovation in it, organisations need to be more purposeful and leaders need to focus on what can be – this is a radical shift in thinking for the current leadership landscape.
Coming back to digital, what all this talk and momentum around digital has helpfully done, is represent a diverse range of different influencing factors on how organisations need to adapt and how the people working in them need to adapt to the way people in society live their lives. This is where simple things like understanding how social media can challenge and change communication and customer service. I’m not personally bothered whether leaders are fully versed in the inner workings of social media, but not having an understanding of the implications and potential is no longer acceptable…so their is a legitimate leadership challenge around basic digital skills which needs to be addressed. But when you start to extend this into business model innovation and how organisations can be built around the internet and not just having a website that sits on the internet, well there is a massive leap to take here and i think we need to allow new leaders to leapfrog the current ones…
This leads me onto the bigger and more fundamental issue for me which is around public service leadership itself and in particular the cohort of current leaders in the public service landscape right now. From my personal point of view there are good leaders who understand this and I have total respect for them and admire the work they do in challenging environments, but they are a minority. There are also good people trying to do the wrong things and sadly the leadership challenge is systemic therefore I’d like to propose a vote of no confidence in the current leadership landscape and ask them to either step aside or better still recognise as current leaders they are a barrier and allow the emerging leaders to help navigate the landscape of change and help transition public services into a new environment – the current leaders have a clear role to play, they need to help make this transition by ensuring the current system doesn’t completely fail people, but they need to allow and encourage new leaders to provide the energy and momentum to change the current system.
Now this is probably an unrealistic ask, so in the absence of that I want to offer my help and the help of those emerging leaders in the sector, a small proportion of which are part of LocalGovDigital but the majority are in the services delivering and responding to people every day. Collectively we need to come together around a shared endeavour, share stories, share learning and truly support each other. A few examples of this is that as Devon we have over the last 12 months actively started conversations with other organisations outside the public sector to challenge our thinking, a simple example of this is the Exeter City Future initiative has challenged our thinking around the use, management and opportunity of data. As well as sharing our learning and seeking learning from others examples of this include, Nottinghamshire County Council, Buckinghamshire County Council, Suffolk County Council, West Berkshire Council, Cornwall Council, Bristol City Council to name just a few. This sharing of learning has taken many forms and most recently the learning between us and West Berkshire was a shared conversation between myself, my Chief Executive and Phil Rumens and his Chief Executive via skype, the main purpose of that was to connect the chief Executives and we have already set up a regular catch up. What this has not achieved is any real hard wired collaborative action between any of the councils. There are also more opportunities we have engaged with over the last couple of days which will enable us to share our learning even further, more on this in good time.
Before we start moving forward I want to talk about how digital has unhelpfully complicated the issue as well. The problem with using the term digital is that it is simply too easy to lump it in with a bunch of technologies and start calling it platforms and software etc. Technically this is just technology and those leaders who understandably don’t understand the inner workings of technology start to say they don’t understand digital as this is clearly someone else’s job and most scenarios this is revamped Heads of IT, who have a bloody hard job in just keeping the current legacy environment working – again some who make that transition and do it well are good, but not all have.
In making this link to IT, this is where you end up getting the automation of existing processes promoted as digital transformation where it is clearly just a simple automation of a process, but how many times do we ask ourselves, why are we doing this process, what is the thinking behind this, how is this helping or contributing to meeting the needs of people in our communities.
So this post ends up being another one of those posts titled – digital means more than digital so i apologise for that.
But what I hope to achieve in sharing this is that we need to demand either current leaders step aside or step up. Either way there are people who can help, so just ask for it.