Social Media Guidance – Section Three: Key things to consider before getting involved and useful contacts

UPDATED JULY 2012 – Revised guidance is available here on Re:WorkDigital

Section Three: Key things to consider before getting involved and useful contacts

Checklist of key things to consider:

• Do you understand and have the resources available to undertake your activity and to maintain an effective presence in your chosen social media site?
• Can you demonstrate a real business need to undertake this activity? Which business objectives are you contributing to?
• What are you hoping to achieve?
• How are you going to evaluate / assess this activity and its success?
• Do you have buy-in / agreement?
• Have you undertaken a risk assessment for this activity?
• Have you taken into account equality and accessibility issues when undertaking this activity?

Key Contacts:

NB: i am not publishing the key contacts information but will say it is simply a list of teams who are able to assist with social media ranging from Corporate Communications, Corporate Web Team, Marketing and the Press Office.

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