I’ve just seen an excellent presentation by the Democratic Society on “Four rules for councils’ democratisation work”. It has got me thinking about a few things so i’m going to share some random comments and observations:
First and foremost, we need to remove these “titles” (Consumer, Customer Citizen, Service User etc) and start to focus on PEOPLE. We can use the titles only to help guide us in our method and approach, but we should stop referring to People in those ways as it only confuses us and the people we engage with.
In Local Government we need to recognise (and most of us do) that People have different roles when interacting or engaging with us. They can be either be a consumer of services via websites or contact centres, face to face etc OR they can be citizens who we need to involve in the design and shaping of what those services look like and feel like in the first place.
Organisations need to refocus to ensure that People to People connections and relationships are understood. This will inevitably have a huge transformational impact on the way we structure our services and how we involve people as well as the internal structures and networks that exist, not just in a single organisation but across the public sector as a whole.
Ok, random thoughts over – check out the presentation and see what you think?