Whilst raising awareness of social networking and the possibilities that it offers local government, something which i am always asked is “So how many people are we really talking about then?”
Well i thought i would find out, so I used the facebook “advertising” option and this is the results based on facebook’s Estimates.
All the following statistics are based on these search criteria:
who live in the United Kingdom
who live within 25 miles of Exeter, Barnstaple, Torquay, Newton Abbot, Tiverton or Plymouth
- Under 25 – 66,560 people
- 26- 40 – 56,380 people
- 41 – 55 – 23,300 people
- 56 plus – 5,240 people
- Men – 73,780 people
- Women – 79,180 people
What I find interesting about these statistics is that for most groups we are talking about the size of a small/medium town, so it would seem to add value to the argument that we really need to listen and communicate/engage these people somehow to find out what we can do to improve services locally for them.
The bigger question though for me and i’m not 100% sure of the answer although i’d guess at No is:
- Are these people likely to be engaged already in Shaping Local Services?
Now facebook isn’t the only tool, but it does provide a good example of the level of people locally who you could reach, and who are likely to have not been reached before. Surely that can only be good for local democracy and service improvement.