At yesterday’s PSF web 2.0 event, Simon Wakeman gave an excellent presentation on Social Media in Medway Council. However for me one of the most illumating bits of his presentation was when he showed how a single council tweet was picked up and retweeted to gain positive reputation within the local area.
Simon’s slides are on his website and the particular section on twitter starts on slide 19. The rest of the presentation is also very interesting but i very much liked the twitter network diagram.
If you need to demonstrate how twitter can work then use these slides. BEWARE however that good news and b ad news travels through twitter.