Really interesting post Via the Social Media Today website.
It really does demonstrate the rapid rise of Twitter – Did you know that in January this year Twitter had nearly 55 million visits a growth of 1,227% in 12 months, rising to third behind Facebook (1.2 billion visits 256% increase over twelve months) and MySpace (pretty much the same) in the Top 25 Social Networks.
What I found interesting about the article was this:
Rather than use a mobile shortcode and keyword, they can invite customers to “D @company keyword” via Twitter, without any of the inbound or outbound SMS costs associated with mobile marketing. Yet like text messaging, the company can begin to build a relationship with the customer via Twitter – and even follow their updates to understand what motivates and interests them.
This really does offer a radical new way in which companies can start to build customer relationships. For me this presents challenges around CRM (Customer Relationship Management) Strategies in Local and Central Government – Can we really capture all this conversation in a single CRM platform, do we or better still do our customers want us to?
It starts to raise the questions about what “being customer focused” means with social tools and how they compliment local or central government activities.
Food for thought
For the full article see – Collective Conversation » Marketing Technology » Blog Archive » Twitter: The New Mobile Marketing.