Something more to awareness raising

Today i have just managed to read a post i had saved for “later” (Dominic Campbell’s post on Events round up 1: Crowd Surfing) but now after reading wish i had read it when it was posted.

For me this post and the book he refers to “Crowd Surfing” (Which i need to buy) raises a number of great points and changes my perspective of how i need to continue to raise the awareness and benefits of social media tools within business and organisations.

It reaffirms to me that the technology is not the issue, it is the behaviour of people, consumers, groups and communities that we need to respect more. The tools available now just make it easier and quicker to co-ordinate and build consensus.  This was a theme that came back to me during the public sector online conference.  We all need to do more to distract people from the actual tools and the brands associated with them. There are huge lessons to be had for leaders and politicians from this book but i need not go on, as you can read Dominic views yourself and the books blog for more information.

I just need to think a little more and go buy the book.

Advertisements

Leave a comment or share your thoughts...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s