The increasing awareness generally of social media tools for most people has made my job a little easier in terms of raising internal awareness. But it has created a new challenges, co-ordinating the new found interest in such sites, for some stopping them rushing head first and for most lots of interest generally from people saying “not sure what i can do but want to know more, as my customers are using it”. So i am planning a “Social Media Forum” to do exactly the above plus much more but first things first.
The need to co-ordinate may seem a little excessive but there are some logical reasons for this.
- Too many “official DCC” pages and services popping up without the corporate side of the organisation being aware is a little too risky and will only reaffirm for the doubters that this is not something we should be doing
- Lessons from the youth participation pilot project using SNS has proved that we need to manage our presence carefully and we don’t want to encourage all staff to suddenly start requesting friends or what ever it may be from our citizens. There are also issues that need to be understood around privacy and staff code of conduct as well the more complex issue around engagement. If we ask people we should see the feedback as formal feedback and not something that can be cast aside because of the informal nature of the technology. this still needs to be recognised and plugged into the formal procedures
- I want to ensure that we maximise our opportunities in these sites and appreciate that some routes we want to take will require and impact on resources, specially if we really want to use the channels and don’t just see them as “token” gestures and playing the game because it is seen to be trendy
On top of this forum, (and thanks to Dave Briggs for suggesting) i will be looking to create a surgery aspect to it (come and have your problems addressed) to enable people to take advantage of this stuff and not to feel isolated because none of these tools are supported by our helpdesk….this will need to be carefully managed as i will need to hopefully identify some “tool experts” as part of the forum.
So far i have received a good response and i have encouraged others to pass it on in true social networking spirit. It has also triggered a few more internal awareness presentations due to the viral marketing.
Will keep you posted on progress.