Over the weekend i was reading an article about “Opal Fruits – made to make your mouth water”, the so called retro fruit based sweet that was rebranded and renamed as part of a commitment for global consistency to “Starburst”.
The article about Opal Fruits stated that they were going to be making a brief comeback as apart of an anniversary, but also due to a potential “short term” mass market for these particular sweets. If you search Facebook you will find numerous groups and fans of sweets from our past or youth.
Being able to access something that we associate with our past or youth is often a way people find comfort in the world as it reminds them of times when they felt safe….
This got me thinking about tradition, value, and managing change. But more importantly what makes something retro?
- is it age and design?
- is it related to commercial failure or take-over?
- is it just subjective?
When or will blogging become retro?