DCC Social Media Forum 4 – #DCCSMF

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At the moment, It feels like organising events are something I’m involved in quite a bit, which isn’t a problem when the events are Open Space South West and now the DCC Social Media Forum 4, although this time, I’m getting one of my team Russell to help out and take more of a lead.

I announced the tickets a couple of weeks ago and it has almost sold out which is reassuring to know but also demonstrates the increasing desire from colleagues across the council and our partners to learn and share learning around social and digital technologies. If you work in the public sector in Devon and want to come along get in touch via the comments and I’ll pass the details on. I’ve started to collect names of people who want to be on a distribution list for these kinds of things.

The development of the social media forum has been interesting and is something that has already become a critical way of maintaining an overview on the projects which are going on across the council.

It is through this event you start to get into the details of the projects you previously only heard about at a high level and thought “that sounds like a good idea, wonder how that will work”.

The pace of social projects means that you never really have to wait a long time to learn from the outcomes and experiences from the people who were involved, although some benefits and outcomes won’t be seen for some time.

The event is on Friday 13th July (lucky for us) and I’ll blog about the day and share any presentations and insights afterwards.

The previous events summary and presentations can be found here

Likeminds 2010 – First thoughts and reflections

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On Friday i attended the second Likeminds event in Exeter. This post will purely be my first thoughts and reflections as i know from attending the first event last year that many more thoughts will evolve, along with blog posts over the coming weeks.

So here goes with the random thoughts and observations and in no particular order:

Don’t become a friend of a brand, local government knows this all to well a previous post and Dave Briggs will always say this if you hear him speak. Why would you become a friend of a council or local authority

Acknowledgement is key to building connections and valuing people – One of the key take aways from Chris Brogan

Government is one of the hardest places to do social media (Thanks to Olivier Blanchard for acknowledging this), so let’s celebrate those that have done excellent work in the sector.

We need to remember that strategy development is game play and we need to model future scenarios more

Olivier Blanchard‘s talk on operationalising social communications was excellent and very relevant but social communications is too narrow a term for  government at this point in time – what should it be?

Joanne Jacobs is inspirational, Australian and managed not to swear :)

Jonathan Akwue understands the challenge in government and has done real grassroots stuff with netmums around service design.

Chris brogan reminded us that we all want to feel special and that we all want to be noticed – acknowledgement

Where is learning from all sectors being collated and shared?

If local government became social how would comms, PR and marketing deal with the devolution of messages?

The role of councillors is challenged in a social organisational structure – More to come on this subject over the comin weeks along with some thoughts and reflections on the Virtual Town Hall Pilot Project.

Will government be left behind because of all these challenges or will the change be forced and be even more painful for those who haven’t engaged?

Internal comms is dead, internal community management is now critical to organisations. Managing internal information and knowledge flow is critical for managing external social media usage. You can’t effectively deliver external engagement without solving internal communications an offering a social hub to support the knowledge sharing across silos.

We need to start really exploring the wider business impacts of adopting social media in local government and sharing the thinking around this subject.

Social media should plug in and add value and not your brand or org plugged into social media missing the point

What really is a conversation in this space and can orgsanisation be part of that – no – but the people in organisations can be part of that.

Still a huge challenge for some people around the issue of  personal vs business profiles.

Young employees might understand the tools but may not understand the business – critical to connect people internally.

Paul Clarke is a great photographer – you can see his likeminds photos as well as many others here

Social Media Acceptance Model

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Following on from my previous post about “Tweet-Ups, Meet-ups, Barcamps, YamJams, Clubs and Cafes“. Myself and Martin Howitt have thought about why some of the conflict or miscommunications might be occurring around events etc.

Our thinking is that what we need to realise is that as organisations and as people we are all at different stages, quite an obvious view to take but one which is not often presented up front and in your face when it comes to events.

In my view most events seem to pitch at “anyone interested in topic a” instead of saying. If you are interested in topic A and have this level of awareness and understanding and need this kind of knowledge to help you progress then this is your event”. Now i’m not an event organiser but i suspect this might be a costly approach as it will not bring in the large numbers to make the bottom line look sexy.

Lets think about what these levels might be – These are adapted and based on the Kolb Learning Cycle

Level 1 – Eye opener – This is the first step on the “i want to find out more” and “what have people done so i can show others” –  This is the level that requires people to share their experiences of how using twitter has improved relationships or how Facebook has connected them to new networks etc. Anything more than this at this stage would essentially be too much and will start to disengage as it will be a step too far.

Level 2 – Baby Steps – This level will cover people who are actually using social media for business purposes, and would start the raise the “why is this important  and how does this fit into the wider context of strategy in my organisation”.  The event offering here would essentially be providing you with context, strategic alignment, business benefits and most importantly time to think and reflect on where this fits in your organisation.

Level 3 – Preparation – This level is about focusing on how you will plan the implementation of social media in your organisation, you KNOW how it fits and are simply interested in making it happen and want to explore different frameworks, patterns and the sort of issues (cultural, technical and organisational) that you might come across. – The event offering would be a practical small-scale facilitated workshop which gave you the plan to take home. This would include peer review from other participants and support and guidance from experts in the field.

Level 4  – JFDI – This level is essentially about you doing it and you are sharing your learning real-time via a community of practice and feeding back into the previous levels – People here may well be considered the experts in the previous level. There is no real event offering at this level because Social Media can not be simulated, however you can offer a a space for practitioners to share experience and resources.

The key aspect is that learning is a continuous process….

 

 

Tweet-Ups, Meet-ups, Barcamps, YamJams, Clubs and Cafes

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I’ve started to notice a huge increase in hashtags in twitter later, it seems everyday there is an interesting conference or gathering of “experts” talking about various topics related to web 2.0, gov 2.0, democracy 2.0, participation 2.0, enterprise 2.0 , leadership 2.0 – i think you get the trend here. There is also an increase in the many smaller gatherings on a more local basis based around the traditional ( i say that reluctantly) tweetup format. Most of the time, i’m wishing i was there with everyone else, but instead generally settle for the twitter stream.

After a recent Exeter event #tags which essentially built upon the existing Exeter tweet-up – but wasn’t a tweet-up in itself, more of a informal “experience sharing” (i must confess i’ve never actually attended one – shame on me i know).  It was after the event that some interesting discussion started on twitter – it wasn’t making any waves (not the google kind) and it wasn’t particularly controversial, but it did get me thinking.  How do the many different types of meeting title differ in reality, or are they all just the same but “branded” to position it as something “different”.

Why am i even posting on this subject, well, for me it is about managing expectations and in a more socially connected world we can share or expectations and we can also report when something fails us or doesn’t deliver what it promised. I also think that the fact that these kinds of meetings have evolved out of these connections is something that needs to be maintained and if new opportunities for connections are identified then we need to be clear about what the focus is and what is expected of the people attending.

Another reason why i think it is important is that we need to be clear that anyone can initiate a meeting, based on their network, so you can have more than one type of tweet up in a locality, obviously it could benefit people to connect those tweet ups but it may not, groups may have a particular reason for coming together. I am assuming here that if people interested in a particular topic, lets say “eLearning” want to connect in a tweet up format then that is perfectly normal. If i’m not interested in elearning then i wouldn’t attend, or if it was related to a particular music band, again unless i’m interested i wouldn’t attend.

So i guess i’m kind of arguing for some consistency in how events are communicated (i say that instead of marketed for a reason as they should be inclusive and participative) and not “sold” to me as must attend event. After all social media puts you and me in control – we have the power to choose and more importantly influence.

OR this could all be worthless as i have asked myself “does it really matter what its called?” as long as it delivers value.

Ok lets starts: NB, this is not an exhaustive list and is only meant to stimulate conversation, if you disagree, comment, if you know of others, comment, either way don’t stay silent if you have something to say :o)

Tweet-up

As every good researcher  does nowadays – I did a search on google for “what is a tweet-up” and found an excellent definition, which for me sums up exactly what a tweetup is supposed to be about, so i won’t try and reinvent the wheel here, but the thing to remember i believe is that it is about meeting up with people because they are on twitter – hence tweet-up – obvious but still needs to be said.

A tweetup is an event where people who Twitter come together to meet in person. Normally we connect with our friends online after we have met them. At a tweetup you meet the people you might only otherwise know virtually. Like finally putting a name to a face, a tweetup is a great opportunity to really connect with the people in your network and share just a little more than 140 characters at a time.

Via Socialhat.com

I’m assuming that this is only related to twitter and that if you were a Yammer user you might well attend something called a “YamJam” or something like that. But i could be wrong, i don’t use Yammer, so i’m only guessing, but i definitely like the sound of a “YamJam”.

Twestival

The best explanation comes from the twestival website itself.

A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world under short timescales, which bring people offline for a great cause.  Twestival is run 100% by volunteers and independently from any not-for-profit; although the organizing teams do work closely to outline an achievable and measurable fundraising target.  Twestival also sets out to identify key skills of volunteers and match these with the needs of the cause; particularly communications strategy, tech integration and social media training.

Via Twestival.com

Social Media Cafe or Social Media Club

Again a search or two later on google and it seems the consensus is that a Social Media Cafe is a place for ALL people interested in social media to gather, get acquainted, and to plot, scheme, and share.. emphasis on open and interesting conversation!

There are some great examples of Social Media Cafes around the country Birmingham, Manchester and of course London, which in fact calls itself the “Tuttle Club“.  If you want to know a bit more about  Social Media Cafe’s and the Tuttle Club then check out this video by Lloyd Davis.

Closer to home Cornwall has a Social Media Cafe as does Devon, But again i’ve not attended either,  this is mainly due to the fact it has been in Plymouth, and my view is that they should be locally based. Devon is just too big or a county to easily get around to organise a Devon wide Social Media Cafe – perhaps we need to consider a sub set e.g.  Exeter, East Devon,  Torbay, North Devon and of course Plymouth, but that has to be a crowd driven process. by posting this , I have now just made my contribution to the discussion.

Barcamp

Slightly more formal and an informal way then the events above (< does that even make sense!!).  Anyway the definition of a barcamp is a user generated conference (or unconference), which is open and participatory. It also relies on the participants to provide the content.

I’ve attended 2 barcamp events (UKGovWeb and LocalGovCamp) and they were both excellent, in my view this is the best type of event to attend for learning and exploration around particular issues. It doesn’t rely on any key-note session or “expert” analysis. It simply relies on the collective knowledge of those participants who have attended and the willingness to share the knowledge and learning they have.  The key aspect of both of these events were that they were free to attend (funded by sponsorship and volunteers) and they were on a Saturday. This in my opinion made sure that those who attended had a real interest and willingness to share and connect with others. That for me is a true test, would you connect even if your work weren’t paying you?

In my opinion it is the most inclusive and interactive of this style of event. But i would say that as i used to work in the Local Agenda 21 arena (from 1998-2003 ) and Open Space Technology was very much part of the community consensus building process.  It assumes that the community or participants are best placed to resolve and answer their own issues and questions. If not then action is devolved to people to find out and report back.  Why i think it works so effectively now is the tools for collaboration are easy to access and the sharing of information pre and post event is easier.

Local variations have now started to appear in the form of LocalGovCamp Lincoln and i hope this continues and develops across different sectors. Perhaps we should pull together and organise and BarCampDevon and look to the voluntary, public and private sector to collaborate on improving services for all. If you are interested let me know via the comments section, as i’d be keen to explore the practicalities of taking this forward.

Likeminds

Ok, not strictly an event format or style as such, but i can’t write this post without at least referencing the recent likeminds event in Exeter. What was interesting about this event was that it was organised, promoted, marketed and pretty much run on occasion did sneak into the more traditional formats of having key-note speakers and panelists (i was even one them!!). It did go to the next step however and integrated social media into the event itself using twitterfall for audience feedback,  and ustream for live broadcast (over 550 people watched live). As much as i enjoyed the event, i met some great people, connected dfaces with twitter ID’s and it is rare such as well attended event happens in Exeter – it didn’t provide me with the same opportunities that a BarCamp style event would have.

It did however generate huge twitter interest and even within hours of being raised during the event, started promoting t-shirts – surely that demonstrates the power of these tools.

So what?

Like i said earlier, why do i really care bout this, well for me, the type of event will determine whether or not i will attend (shallow i know but i’m pretty busy like most and if i don’t think i’ll gain from something i won’t attend). My preference of course as a participant is the inclusive barcamp style and i’m convinced that any participant of a barcamp style event will probably say the same. I have and will attend an event regardless of format, just to meet people – after all it is in those connections that i learn the most. I’ve also (recently in fact) sat through nearly 30 hours or death by powerpoint and i did learn, but i didn’t feel like i participated in an event, i felt like i was talked at and too most of the time…took me back to my school days.

So what about all the new events that are popping up, well for me, they are starting to take some of the “open” and “inclusive” principles away and are reverting back to more traditional styles of conference delivery. It may well be that this is what people are seeking and i have nothing against this approach. But i just don’t think it is in keeping with the ethos of the social web as a whole, which is inclusive, equal and participative, knowledge is shared and is not considered as “power”.

These are only my views and my opinions and on that note – Enough said. :0

The inaugural Like Minds: Measuring Social Media

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The inaugural Like Minds: Measuring Social Media event will be taking place in Exeter on 16th October 2009.

The event is looking like a “not to be missed event” especially if you live in and around the South West of England – but don’t let distance put you off if you live further a field – you will always be made welcome in Devon.

Tickets are currently going at £25 for early bird discount so get in now.

Speakers include Trey Pennington and Oliver Blanchard, who both have international reputations in Social Media.

The website explains better than i could where and what it is all about

A Like Minds conference was initially conceived after a chat between Scott Gould and Trey Pennington, after Trey travelled across the atlantic to attend a tweetup. In August 2009, Scott and Andrew Ellis co-founded Like Minds, after Andrew had a vision for something far bigger than just a conference.

Like Minds has become “a discovery service for identifying new stuff; including movies, books, music, people and places, with the help of other like-minded people.”

What you’ll find is relationship amongst innovative thinkers, collaboration on projects and campaigns, and the synergy that creative endeavours bring amongst people. What you won’t find are elevator pitches, uncomfortable networking meetings, and old thinking.

Our inaugural event is on Friday October 16th, focussing on the subject of ‘measuring social media.’

If you are available on the 16th October then you should really be considering going to this event.